{"id":543,"date":"2023-04-21T07:17:45","date_gmt":"2023-04-21T07:17:45","guid":{"rendered":"https:\/\/www.bbh-gmbh.de\/blog\/?p=543"},"modified":"2023-06-09T06:06:10","modified_gmt":"2023-06-09T06:06:10","slug":"successful-introduction-of-the-new-crm-software-at-erbacher-the-food-family","status":"publish","type":"post","link":"https:\/\/www.bbh-consulting.de\/blog\/successful-introduction-of-the-new-crm-software-at-erbacher-the-food-family\/","title":{"rendered":"Successful introduction of the new CRM software at ERBACHER the food family"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&#8220;Go Live in December!&#8221; was the clear statement of the project team when we met for the first briefing in Kleinheubach in June 2022. And: &#8220;We need an experienced change manager to help us take our organisation along on this high-speed journey.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Background: The ERBACHER food family decided to replace the CRM solutions that existed in the business divisions and country organisations with varying degrees of performance and to transfer them to a new, company-wide uniform system. In view of the heterogeneous initial situations, expectations and also moods within the food family, it quickly became clear that the planned transformation would not only be a technical challenge. In particular, it was important to get the relevant stakeholders from the business involved in the phase leading up to the go-live and to make them active participants in the transformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We started with a short exploratory phase: personal change dialogues with all stakeholders to work out the key factors for the success of the transformation and to prepare the people for this challenge. On this basis, a concrete change master plan was developed, which we implemented together with the project team in the weeks leading up to the go-live.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What were the parameters for success in this transformation, which was also challenging from a change perspective?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>convincing story<\/strong> with target group-specific added value, which was decisively developed by the key players from the organisation.<\/li>\n\n\n\n<li>An <strong>implementation plan<\/strong> that was not imposed from above, but &#8220;fought for&#8221; together with the project members (sponsors, business process owners and key users) in alignment with day-to-day business &#8211; step by step, realistic and very pragmatic.<\/li>\n\n\n\n<li>The absolutely necessary <strong>closing of ranks between IT and business<\/strong>, to spread the responsibility over several shoulders. Combined with the realisation in the business that it cannot function without this leadership.<\/li>\n\n\n\n<li>A <strong>professional project organisation<\/strong> with clearly defined roles and responsibilities. Ultimately with the right people in the right place.<\/li>\n\n\n\n<li><strong>Open and honest dealings<\/strong> with each other. Nothing concealed or glossed over, but problems clearly addressed at all times and efforts made to find joint solutions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As planned, the Go Live took place in December. Almost silently and &#8211; typical for food family &#8211; quite unagitated. The hypercare phase immediately afterwards ensured that the processes were further optimised, the CRM system was adapted here and there and additional users were brought into the system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together with the project team, we are pleased that the food family has achieved its goal and now has a standardised, but also flexible and, above all, accepted and gladly used CRM system in use within the organisation &#8211; for the optimal design of the food family customer journey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Go Live in December!&#8221; was the clear statement of the project team when we met for the first briefing in Kleinheubach in June 2022. And: &#8220;We need an experienced change manager to help us take our organisation along on this high-speed journey.&#8221; Background: The ERBACHER food family decided to replace the CRM solutions that existed [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bbh"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bbh-consulting.de\/blog\/wp-json\/wp\/v2\/posts\/543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bbh-consulting.de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bbh-consulting.de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bbh-consulting.de\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bbh-consulting.de\/blog\/wp-json\/wp\/v2\/comments?post=543"}],"version-history":[{"count":1,"href":"https:\/\/www.bbh-consulting.de\/blog\/wp-json\/wp\/v2\/posts\/543\/revisions"}],"predecessor-version":[{"id":550,"href":"https:\/\/www.bbh-consulting.de\/blog\/wp-json\/wp\/v2\/posts\/543\/revisions\/550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bbh-consulting.de\/blog\/wp-json\/wp\/v2\/media\/544"}],"wp:attachment":[{"href":"https:\/\/www.bbh-consulting.de\/blog\/wp-json\/wp\/v2\/media?parent=543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bbh-consulting.de\/blog\/wp-json\/wp\/v2\/categories?post=543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bbh-consulting.de\/blog\/wp-json\/wp\/v2\/tags?post=543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}